CLEAR THINKING MADE VISUAL

CLEAR THINKING MADE VISUAL

Jonny Goodman | Freelancer

My approach is focused on professionalism, quality and results. Ongoing support is always available with no monthly commitments; just honest, flexible help to ensure your projects are running the way they should be without the hassle of dealing with an agency.

My skillset areas are:

Small business website building

eCommerce Integration

SEO – Search Engine Optimization

Social Media Services

Marketing & Data Capture

IT Support

Clients | How I work

A free consultation allows me to touch base with clients and grasp the project requirements. After researching and evaluating a project a proposal will be given to the client which outlines an agreement of work for the project including a quote.

Once contracts have been completed, clients are invited to collaborate with me by using project management software. This software helps keep all critical project information in one secure and organized location while providing a nice visual for keeping track of progress. Comments, notes and amendments of the project are all handled here.

After successful testing and launch of your project, support is always at hand should you need to expand or change your project.

Please contact me to discuss any opportunities

INSPIRED BY DIFFERENCE

INSPIRED BY DIFFERENCE

Small Business Website Building

Knowing what platform to use, how to get the best search engine results, understanding what integrations to make your website effective can be a tricky learning curve. Through careful selection, I can help create the best combination of services to meet your website needs.

Website Services include:

Project Management – helps keep all files, milestones and communication and more in one useful accessible place.

Setup – installation and purchase of WordPress, domain name, email account(s) and web hosting.

Research – exploring your needs and carefully analysing competition to devise the best plan for your website.

Design – turning wireframe designs into reality is when your website comes to life. Testing and revisions are conducted throughout this process.

Launch – final touches such as SEO, Google Analytics and Google my Business is set up before your website goes live.

eCommerce Integration

Many eCommerce solutions come with plug-ins or functionality that allows your customers to purchase directly from your website, allowing sales, data and inventory to be fully automated. This is ideal for small to medium-sized websites looking to sell digital and physical products.

Types of Integrations that accept payments:

WooCommerce (Shop)

Booking calendars suitable for hairdressing, barbers, beauticians, salons or health and wellbeing

Courses for online teaching

Most third-party systems can be integrated seamlessly into your WordPress website.

SEO Search Engine Optimization

SEO is an ongoing effort to improve the quality and quantity of visitors to your website. SEO is improved by optimizing a website so that it ranks higher with Google and other search engines.

I develop SEO through organic methods such as:

Publishing relevant content throughout your website and blog

Updating content regularly so that it is up to date and meaningful

Ensuring clean coding  is used throughout your website to help with website discoverability

Good page loading speed will improve Google rank

Optimized images with correct descriptions to help Google rank

Mobile responsive design to make sure mobile users have a great user experience

Social media share links to encourage visitors to share your website

Social Media Services

Some benefits of social media include faster and easier communication for your customers, improved SEO, more website traffic, increased brand awareness, the ability to reach a larger audience all while tracking and evaluating performance.

Social Media Services Include:

Social Media Audit – don’t let the word audit confuse this service. An audit is essentially a health check to see how your company currently uses social media and to identify opportunities.

Social Media Strategy Planning – using the information from a social media audit, a plan can be developed to outline what needs to be achieved on each social media platform.

Account creation – setting up a profile, branding it and ensuring you have done so correctly and professionally can be time-consuming and tricky. So why not leave it to the pros?

Content Creation – once you have a plan and a social media account set up it’s time to start creating some content. I am able to help with individual projects, a suite of content or provide training on how to make good content for your social channels.

Social Media Reports – understanding how well your content is performing is key. A social media report allows you to visually evaluate performance metrics and make more informed social media strategy decisions in the future. I am able to walk you through this process or provide regular reports for your company.

Marketing & Data Capture

There are a number of ways to collect data on your customers which can help your company make better-informed choices (known as web analytics) or to help you retarget customers at a later date (through email or newsletters). Examples of services I use for web analytics are Google Analytics, Google My Business, Google Console and for email marketing, I like to use Newsletter and Mailchimp.

Marketing & Data Capture:

Capturing important data about the types of visitors your website receives can be very useful. Web analytics can give metrics about where your visitors are from, what device they are using, how old they are, what pages they visited on your website and for how long. All of this data can be extremely useful when planning your next marketing campaign.

Email marketing tools like Mailchimp allow visitors to your website to ‘signup’ or ‘subscribe’ to your website, blog or newsletter. Essentially, what this means is this type of visitor is keen to engage with your content and has asked to be sent more information on products, services and news which can filter into sales.

Both data capture and marketing services can be set up on your website, fully GDPR compliant along with training and demonstration opportunities.

IT Support

As a qualified Microsoft Certified Professional, I am able to support clients with a range of hardware and software issues. Maybe your laptop needs fixing or your mobile phone has stopped receiving emails, whatever your problem, I can help.

IT Support:

The nature of repairing hardware and software issues is one of troubleshooting and trial and error, both of which take time. When it comes to IT Support I like to charge by the hour because this is a fairer way to conduct business compared to a ‘flat rate’ pricing.

Areas of expertise:

Desktop and Laptop hardware troubleshooting

Windows Software Troubleshooting

Installation of Windows OS

New Hardware Setup (e.g. Printer)

RECENT PROJECTS

RECENT PROJECTS

DAVE PETCH PSYCHOTHERAPY

SMALL BUSINESS WEBSITE DESIGN & BUILD

LEARN MORE

THE ISLAND PROJECT

SMALL BUSINESS WEBSITE DESIGN & BUILD

LEARN MORE

ISLAND COMMUNITY HAVEN CIC

SMALL BUSINESS WEBSITE DESIGN & BUILD

LEARN MORE

THE MIND ROOM PSYCHOLOGY

SMALL BUSINESS WEBSITE DESIGN & BUILD

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CUPCAKGARI

SOCIAL MEDIA CONTENT CREATION | VIDEO EDITING

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REMI REPORTS

WORDPRESS SUPPORT | CONSULTANCY

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THE DOWN TO EARTH PROJECT – DERBY

CONSULTANCY | PHOTOGRAPHY

LEARN MORE

THE WAY OF THE ROPE

CONSULTANCY

LEARN MORE

Jonny at AllSafe has done a fantastic job designing my website and promotional videos. He has helped in many business aspects when supporting and promoting Be-Bella. He is professional, punctual and very knowledgeable about web development and design which gave me confidence in him right away. Thank you so much!!! I will be recommending you to all my family, friends, students and clients.

www.bebellacosmetics.co.uk

AllSafe Web development are brilliant!

Jonny helped with bringing my idea to life through a website.

He makes your idea personal to you and helped with creating something that was better than I imagined!

He’s been great throughout the whole process and has been able to show me what I needed to do with my website to make it the best it can be!

If you want personal and professional support in bringing your idea to life through a website Jonny is your guy!

www.thedowntoearthproject.co.uk

Jonny has maintained and updated our website for years. We are more than happy with the timescale in which the site was completed and the level of professionalism involved was top draw. Whenever we need content changing, documents updating or old information removing Jonny gets the work completed without hesitation.

www.islandproject.co.uk

Jonny was brilliant throughout the whole process and always provided me with constant updates on the progress he was making and made me feel part of the process.
I am more than happy with the site he has created me, and thanks to him I feel confident taking my first steps into private practice with my own business.
10/10 and will be recommending him to others! Thanks Jonny!

www.davepetchpsychotherapy.co.uk

Jonny was extremely helpful in guiding me with how to improve my website and performed an extensive website audit with notes that he also sent after the lesson and kind offer to contact him thereafter the call

https://remireports.com/

Jonny made a promotional video for Cupcakgari to promote for Fathers Day cupcakes and treats. It was completed very quickly and was great quality. Thank you so much for your help.

https://www.instagram.com/cupcakgari

Website Services include:

Project Management - helps keep all files, milestones and communication and more in one useful accessible place.

Setup - installation and purchase of WordPress, domain name, email account(s) and web hosting.

Research - exploring your needs and carefully analysing competition to devise the best plan for your website.

Design - turning wireframe designs into reality is when your website comes to life. Testing and revisions are conducted throughout this process.

Launch - final touches such as SEO, Google Analytics and Google my Business is set up before your website goes live.

Types of Integrations that accept payments:

WooCommerce (Shop)

Booking calendars suitable for hairdressing, barbers, beauticians, salons or health and wellbeing

Courses for online teaching

Most third-party systems can be integrated seamlessly into your WordPress website.

I develop SEO through organic methods such as:

Publishing relevant content throughout your website and blog

Updating content regularly so that it is up to date and meaningful

Ensuring clean coding  is used throughout your website to help with website discoverability

Good page loading speed will improve Google rank

Optimized images with correct descriptions to help Google rank

Mobile responsive design to make sure mobile users have a great user experience

Social media share links to encourage visitors to share your website

Social Media Services Include:

Social Media Audit - don't let the word audit confuse this service. An audit is essentially a health check to see how your company currently uses social media and to identify opportunities.

Social Media Strategy Planning - using the information from a social media audit, a plan can be developed to outline what needs to be achieved on each social media platform.

Account creation - setting up a profile, branding it and ensuring you have done so correctly and professionally can be time-consuming and tricky. So why not leave it to the pros?

Content Creation - once you have a plan and a social media account set up it's time to start creating some content. I am able to help with individual projects, a suite of content or provide training on how to make good content for your social channels.

Social Media Reports - understanding how well your content is performing is key. A social media report allows you to visually evaluate performance metrics and make more informed social media strategy decisions in the future. I am able to walk you through this process or provide regular reports for your company.

Marketing & Data Capture:

Capturing important data about the types of visitors your website receives can be very useful. Web analytics can give metrics about where your visitors are from, what device they are using, how old they are, what pages they visited on your website and for how long. All of this data can be extremely useful when planning your next marketing campaign.

Email marketing tools like Mailchimp allow visitors to your website to 'signup' or 'subscribe' to your website, blog or newsletter. Essentially, what this means is this type of visitor is keen to engage with your content and has asked to be sent more information on products, services and news which can filter into sales.

Both data capture and marketing services can be set up on your website, fully GDPR compliant along with training and demonstration opportunities.

IT Support:

The nature of repairing hardware and software issues is one of troubleshooting and trial and error, both of which take time. When it comes to IT Support I like to charge by the hour because this is a fairer way to conduct business compared to a 'flat rate' pricing.

Areas of expertise:

Desktop and Laptop hardware troubleshooting

Windows Software Troubleshooting

Installation of Windows OS

New Hardware Setup (e.g. Printer)

Dave Petch Psychotherapy

Small Business Web Design & Build

www.davepetchpsychotherapy.co.uk

Dave required a website that would help him become more discoverable by local people. A concise website containing a total of six pages now allow Dave's website visitors to learn about his professional qualifications and specialist therapy areas while also providing short keynotes on how counselling can help people. Testimonials and FAQ pages help visitors read the experiences of others and hopefully answer any questions they may have.

 

"Jonny was brilliant throughout the whole process and always provided me with constant updates on the progress he was making and made me feel part of the process.

I am more than happy with the site he has created me, and thanks to him I feel confident taking my first steps into private practice with my own business.

10/10 and will be recommending him to others! Thanks Jonny!

Dave"

The Island Project

Small Business Web Design & Build

www.islandproject.co.uk

Dave required a website that would help him become more discoverable by local people. A concise website containing a total of six pages now allow Dave's website visitors to learn about his professional qualifications and specialist therapy areas while also providing short keynotes on how counselling can help people. Testimonials and FAQ pages help visitors read the experiences of others and hopefully answer any questions they may have.

 

"Jonny was brilliant throughout the whole process and always provided me with constant updates on the progress he was making and made me feel part of the process.

I am more than happy with the site he has created me, and thanks to him I feel confident taking my first steps into private practice with my own business.

10/10 and will be recommending him to others! Thanks Jonny!

Dave"

Island Community Haven

Small Business Web Design & Build

www.islandcommunityhaven.org.uk

The Island Community Haven CIC is an animal sanctuary and community hub for the people of Derby and Nottingham. The farm rehomes unwanted animals, facilitates alternative education and hosts a range of community services such as a youth club, weekly meetups and community gardening.

The Haven required a website that would be focused on capturing the animals, their story and giving website visitors a way of supporting their cause through online donations. I have helped the Haven, over time, in many other areas - especially social media content creation and photography. I look forward to continuing to support their good cause and being part of the journey.

The Mind Room Psychology

Small Business Web Design & Build

www.themindroompsychology.co.uk

The Mind Room Psychology is a new and upcoming behavioural performance solution for aspiring high-level sports athletes. Psychological programmes are designed to help people evaluate their game from a physical and mental perspective, before making changes to improve performance and resilience. This project has been created so that it can be developed in the future to host a shop and potentially an online course.

Cupcakgari

Social Media Content Creation & Video Editing

https://www.instagram.com/cupcakgari

Shankgari owns a decorative cupcake business that serves Nottingham and other local cities. Cupcakgari required a creative look for some cupcake footage they wanted to turn into a fathers day promotion. I was more than happy to help.

Remi Reports

Small Business Web Design & Build

www.remireports.com

Remi helps creatives build their freelance business and is passionate about the freelancing lifestyle. Remi required help with some technical elements of her WordPress website; together we worked through how Remi would be able to fix and develop her website independently through an informal website audit.

 

"Jonny was extremely helpful in guiding me with how to improve my website and performed an extensive website audit with notes that he also sent after the lesson and kind offer to contact him thereafter the call"

- Remi

The Down To Earth Project - Derby

Consultancy & Photography

https://www.instagram.com/dtederby

The Down To Earth Project - Derby is a very passionate group of people who spread the blueprint of sustainable and organic gardening practices. The group also host regular rambles in the Peak District in Derbyshire.

I have supported the DTE Project with general consultancy regarding social media planning, content creation and photography.

"Allsafe Web Development are brilliant!
If you want personal and professional support in bringing your idea to life through a website Jonny is your guy!"

- Jamie, founder

Way of the Rope

Consultancy & IT Support

www.wayoftherope.co.uk/

Tim at The way of the Rope required some technical support with his Squarespace website. I helped Tim configure a solution for his shop; once a purchase was made a customer would receive an email with a digital download link. I also helped Tim with many other small bits of consultancy, advice and website chores to help get his website and products on the move.