It amazes me to think that many small and micro-businesses still don’t have an effective web presence online, including a website, social media and other ways to attract custom digitally.
A small to medium business in the UK is described as a company with less than 250 employees and micro-businesses with less than 9 employees. A website allows a business to grow in a digital space and compete with larger company’s both locally and globally.
A website, by definition, is simply a collection of web pages which appear under one domain name.
Successful small business websites use lots of tactics to gain a competitive advantage as part of an online business strategy. Successful small businesses have a list of intangible features which make them unique. Examples can be: self-confidence, responsibility, branding, goodwill, knowledge and other non-physical competencies which all influence customers. Impression management tactics take intangibles and combine them with your services, products and business capability and portray this perception to your stakeholders in an online presence (through your website and beyond). When implemented effectively through website disclosure; research shows that customers can be favourably influenced leading to a competitive advantage for your website.
This cornerstone insight is what AllSafe Web Development offers to all of its customers through small business web design and other services; which have been mindfully crafted with small and micro businesses in mind, that is performance and innovation on a budget.
Key Website Pages
Typically, every website has a set of standard pages, usually including a homepage, about and contact us. When designed effectively with credible content, these three pages alone can make an impression on a visitor which can either make them leave your website or become a buying customer!
A successful homepage can act as a business shop front and as a landing page for your websites visitors, making it probably the most essential page of your website. A good page layout can include a company logo proudly visible at the top of the webpage followed by company information and products or services. Next call to action buttons allows visitors to click on a service or product to read more and eventually be able to purchase that item. Social proofing gives a visitor peace of mind knowing that other people have positively reviewed and regarded a product or service highly. The footer of a website usually contains some policies, contact information and useful links.
The about us page gives a company a space to tell their story. A compelling story can be an effective way to gain a strong customer base. Is your company green? Did you develop your skills through generations of passed down knowledge? Are you saving animals or the environment through your work? If so, the about us page is where you tell this story. Don’t worry if you don’t have an all impressive story to tell; you can still express who your company is, its values and the passion to provide a top-quality service.
(That Gorilla Brand’s compelling story)
Every website should have a contact us page. It is an essential page where customers can initiate a conversation with you, an important opportunity to provide good customer service that helps to turn an interested customer into a valuable customer. Even though a contact page is very valuable, it is often disregarded and not given the attention to detail it deserves. Well-designed contact us pages contain features such as contact forms that allow a visitor to write out their enquiry without having to leave your website or instant chat support which make it easy for customers to speak to a member of your team without having to pick up the phone to call or be a victim to pushy sales.
A small business website can only be successful if it has all of the ingredients to make a good user experience. There is so much more to a website than videos, pictures and information; your website should be able to improve your business sales, make it easy for customers to find out who and where you are, on whatever device they are using. Through advertising you can improve the chances of making sales, you can manage and use statistical data about visitor behaviour, and make regular changes to your website so that you are achieving your business goals.
Small Business Web Design Solutions
Do you want to portray your companies’ personality through a web site that utilises impression management tactics? An investment today in a Micro, Lite or eCommerce web design solution can give you the competitive advantage your brand needs to excel.
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